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Search Intelligence Dashboard

# Search Analytics

Keyspider's analytics dashboard turns every search query into actionable insight. See what your users look for, where they fail to find it, and which content drives clicks — then act on it without involving a data team.

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Top queries ranked by volume and click-through rate
Zero-result report shows content gaps instantly
Query refinement paths — see what users search next
Per-page click analytics and result position tracking
Trend analysis across any date range
Export to CSV for reporting and content strategy teams

## How it works

1

### Every search event is logged

Keyspider records every query, every result click, every zero-result event, and every refinement — building a continuously updated picture of search behaviour on your site.

2

### Data is surfaced in the analytics dashboard

The admin console presents pre-built dashboards for top queries, zero results, click-through rate by query, and content performance — no setup required.

3

### Insights drive action in the same tool

Spot a high-volume zero-result query? Create a synonym or Best Bet from the same screen. Analytics and management are integrated, not siloed.

## Use cases

### Content gap identification

Zero-result queries tell your content team exactly what people want but can't find. Prioritize new content creation based on real demand data, not assumptions.

### Search performance reporting

Report on search quality metrics — self-service rate, average click position, zero-result rate — for quarterly reviews and digital experience teams.

### Relevance tuning feedback loop

Low click-through on a high-volume query signals a relevance problem. Use analytics to identify which queries need rules-engine intervention.

### Campaign effectiveness

Track whether promoted content appears and gets clicked for the queries you're targeting. Measure the impact of Best Bets and pinned results directly.

## Related

Rules Engine
Instant Answers
AI Search platform

## Ready to give your users better answers?

AI Search, AI Assistant, and Workplace Search. Deployed in days, not months. See it live on your own content.

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