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No-Code Result Control

# Rules Engine

Keyspider's rules engine gives content and search managers full control over what appears — and where — for any query. Pin a page to the top of results. Suppress outdated content. Boost a campaign page during a promotion. All without touching code or filing a developer ticket.

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Pin results: guarantee a specific page appears first for key queries
Boost rules: increase ranking weight for matching content
Bury rules: push low-relevance or outdated content to the bottom
Exclusion rules: remove results from specific URLs or domains
Best Bets: manually curated answer cards for critical queries
All rules managed from the admin console — no code required

## How it works

1

### Define the trigger query or pattern

Rules are triggered by exact queries, wildcard patterns, or query categories. A rule for 'council rates' can target exact and partial matches.

2

### Set the action

Choose to pin a result to position 1, boost a set of pages, bury or exclude content matching a URL pattern, or show a Best Bet card above organic results.

3

### Results update instantly

Rules take effect immediately. No rebuild or re-index required. Preview the effect before publishing using the built-in query tester.

## Use cases

### Government service launches

When a new service goes live, pin it to the top of relevant queries immediately. No waiting for organic ranking signals to catch up.

### Campaign and event promotion

Boost landing pages for time-sensitive campaigns. Set an expiry date so results revert automatically after the campaign ends.

### Outdated content management

Bury or exclude superseded policy documents without removing them from the site. Keep search results current without breaking existing links.

### Navigation shortcuts

Create Best Bets for the most common queries like 'pay bill', 'apply for permit', or 'contact us' — directing users straight to the right page every time.

## Related

Personalization
Dynamic Targeting
Search Analytics

## Ready to give your users better answers?

AI Search, AI Assistant, and Workplace Search. Deployed in days, not months. See it live on your own content.

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