Back to blog
Search

# Rank Search Query Results Your Way With the Help of Result Ranking

SN

Sarah Nathan

Content Writer, Keyspider

October 2021

4 min read

Millions of people look up information online every day. Thanks to a growing trend in digital optimizations and search engine indexing, companies all around the world have begun to really optimize their web content accordingly. Search engines are almost always at work and have a very specific behavioral pattern that can be discerned. By using this knowledge pertaining to advanced ranking rules to your advantage, you can modify search results based on your parameters. This will allow you to boost your performance and also give your users a higher sense of satisfaction with the ideal results for their queries. All of this is possible with Result Ranking.

## Your Parameters, Your Results

With the help of keywords and parameters, it can be possible to greatly alter the search results that you’ve been getting. Website search bars today have taken on a versatile dynamic. The options that the user has with them allows superior customizability. Simply, by customizing the search criteria and by providing parameters for the search engine, a lot can be altered in terms of the final result ranking.

With custom ranking, you can pin certain documents inside the result set. When this is done, the result documents will be displayed as a part of that result set. There are many online platforms well established in the field to help you with this process. Consider using Keyspider Search Plugin for high-grade results that won’t disappoint. Similarly, you can also delete documents as a part of a specific result set to make the specific results more relevant and all rounded to the query of the user.

## The Mechanics of Result Re-Ranking

When the index scans all available documents for relevant search results, it first looks for data in the same category. Working on an instant search engine with the knowledge of re-ranking could highly increase your results. Once data in the same category is found, all the available and valid data is then given a score based on how much relevant information each result holds.

Here, by adding values and customizing the parameters of the search, documents can be pinned and results can be given a higher value to best suit the search query of the user. Essentially, this will allow the user on the search web to only see the information that pertains to them and hence, feel satisfied with the result.

This result is made possible with a simple sorting order. Information that has a more relevant value is given a higher score (for example 96) as compared to information with a lower relevance score (for example 70). While the mechanics here seem very simple to understand, in reality, the ranking process can be a little more complex.

## Why is the Ranking Process Complex?

The ranking process stems from the user queries and the truth is that the user queries are always far from the target. With the help of innovative ranking solutions by Keyspider Search, you can simplify the process to a larger sector in the market. In order to better reach all queries, data values are added to the information, and documents are pinned keeping specific keywords and synonyms in mind.

This entire process can be understood to be a better way of interpreting the user’s needs and providing them with a better solution before they even know what they want. This is why there is a great use of keywords and synonyms and any other best search interfaces available. Patterns common across thousands of search queries are located and targeted to better rank results.

## Keep Your Re-Ranked Results Fresh

It is important to constantly update search queries with relevant information and its value to stay on top of results. The parameters for these are widely simple but tedious. You can search for your queries through the process and find the promotions and ranked results as they would appear. Now, you can customize and choose to pin documents so that you can easily move these results based on the ranking that you think is required.

In order to find the best information with ease, there are various formulas that are implemented daily. You can use exclusive brand products or a sponsored advertisement for the same. It is important to have various ways in which these re-ranked results are fresh. Otherwise, they won’t be just as good and your content could suffer. This is why it is best to ensure that your content is top-notch with services like Keyspider Website Search that help you through and through.

## Conclusion

Keyword-based Personalization is integral for any data. Re-ranking has evolved into a much more powerful tool today and could be essential in the coming future. Keep your data fresh, categorized and updated in order to rank it well. In the longer run, the value of data is one that can benefit you further down the line. This way, you can come across as the perfect search result for users all over the world.

### Ready to see it in action?

Book a demo and we'll configure Keyspider on a live sample of your content, within 48 hours.

Book a Demo