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Audience-Aware Search

# Personalization

Keyspider tailors search results to each user's role, profile, and past behaviour. Students see different results to staff. Citizens on mobile see location-relevant content first. Every audience gets a search experience built for them — without creating separate indices.

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Role-based result filtering: students, staff, public, admin
Behavioural personalization adapts to individual search patterns
Location and device context included in ranking signals
Single index serves all audience segments simultaneously
No-code audience configuration from the admin console
FERPA, WCAG, and Section 508 compliant by design

## How it works

1

### Audience segments are defined

In the admin console, you define audience segments — by SSO role, IP range, cookie, URL parameter, or other signals — and map them to result sets.

2

### Results are filtered and ranked per segment

At query time, Keyspider identifies the user's segment and applies the relevant ranking weights, content filters, and boosting rules automatically.

3

### Behaviour is continuously learned

Click signals and zero-result rates feed back into the ranking model, improving relevance for each audience segment over time without manual intervention.

## Use cases

### University student portals

Enrolled students see course and library results. Staff see HR and admin content. Prospective students see admissions and course information. Same search bar, separate experiences.

### Government multi-agency portals

Internal staff searching through an authenticated portal see restricted policy documents. Public visitors on the same domain see only publicly available content.

### Enterprise intranets

Sales teams get product and pricing documents first. Engineering teams get technical specs. HR content is surfaced for new starters. One index, many roles.

### Healthcare information systems

Clinical staff see patient-facing materials differently from how they appear for administrative staff, with role-appropriate content access controls enforced through the search layer.

## Related

Rules Engine
Dynamic Targeting
Workplace Search

## Ready to give your users better answers?

AI Search, AI Assistant, and Workplace Search. Deployed in days, not months. See it live on your own content.

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