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Context-Aware Search Experiences

# Dynamic Targeting

Dynamic Targeting lets you serve completely different search experiences to different users — all from the same search bar. Target by user role, device, location, referrer, URL context, or any combination. No separate deployments, no code changes.

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Target by SSO role, device type, location, or URL context
Different result sets per audience with no separate indices
Conditional boosting rules activated by targeting signals
A/B test search configurations across audience segments
Real-time activation — no rebuild or redeployment needed
Audit logging of targeting rules for compliance teams

## How it works

1

### Define targeting conditions

Conditions are based on user signals: authenticated role, device type (mobile/desktop), geographic location, URL path, referrer, or custom parameters passed to the search widget.

2

### Map conditions to search configurations

Each condition maps to a specific search configuration — different result rankings, different content inclusions/exclusions, different UI layouts or facets.

3

### Configurations are applied at query time

When a user searches, Keyspider evaluates the active conditions in real time and applies the matching configuration before returning results.

## Use cases

### Multi-brand government portals

A state portal serving multiple agencies can show agency-specific results when users arrive from agency sub-sites, without requiring separate search deployments per agency.

### Mobile vs. desktop experiences

Mobile users can receive a simplified result layout with fewer facets and higher-ranked quick-answer content. Desktop users get the full faceted search experience.

### Language and locale targeting

Serve Spanish-language results first to users on the Spanish version of your site. Automatically adapt content order and language filtering without separate indices.

### Authenticated employee portals

When a user authenticates via SSO, their role is passed to the search layer, activating targeting rules that surface internal-only documents not visible to the public.

## Related

Personalization
Rules Engine
AI Search platform

## Ready to give your users better answers?

AI Search, AI Assistant, and Workplace Search. Deployed in days, not months. See it live on your own content.

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