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Vocabulary Gap Eliminated

# Synonyms

Your content uses one set of words. Your users search using another. Synonyms bridges that gap — ensuring a search for 'rubbish collection' finds the same results as 'garbage pickup', and 'rates' returns the same content as 'council tax'. No code. No re-indexing. Just configuration.

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One-way and two-way synonym groups — full control over matching direction
Industry, domain, and product-specific terminology supported
Multilingual synonym support for multi-language sites
Changes apply in real time — no re-crawl required
Managed from the admin dashboard with no developer involvement
Works alongside spell check for maximum query coverage

## How it works

1

### Identify vocabulary gaps from analytics

Check your zero-result queries in the analytics dashboard. Queries with no results are often vocabulary mismatches — the content exists, but users phrased it differently.

2

### Define synonym groups

Create groups like {rates, council tax, fees, charges} or {bin collection, garbage pickup, rubbish removal}. Two-way synonyms expand all terms equally; one-way synonyms direct one term to another.

3

### Publish and verify

Synonym rules apply instantly. Use the query tester to confirm that all terms in a group return the same results — then monitor the analytics for a drop in zero-result queries.

## Use cases

### Government portals

Citizens use informal terms ('rubbish', 'bin day', 'fines') while content uses formal language ('waste collection schedule', 'infringement notice'). Synonyms close the gap.

### Healthcare & medical

Patients search using common names ('high blood pressure') while content uses clinical terms ('hypertension'). Synonyms ensure both groups find the same information.

### E-commerce & retail

Brand names, product types, and colloquial terms vary widely by region. Synonyms handle regional language variation without duplicating content.

## Related

Spell Check / Did You Mean
Intelligent Search
Field Weight

## Ready to give your users better answers?

AI Search, AI Assistant, and Workplace Search. Deployed in days, not months. See it live on your own content.

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